About Us
For over 40 years, we have been transforming houses into homes across the North East and North West by blending premium craftsmanship with an exceptional, stress-free customer experience.
From Market Stall to Regional Leader
1985 – 1999: The Foundations of Growth
The Homefair story began way back in 1985, when our founder, Alan Taylorson, started selling basic blind parts and vertical louvres from an indoor market stall in Sunderland.
Driven by a commitment to value and quality, this single stall quickly expanded into multiple outlets across Sunderland, Tyneside, and Teesside.
By manufacturing our own Verticals, Rollers, and Pleated products right here in the North East, and leveraging strong European supply chains, we were able to offer unmatched pricing.
As homeowners began to view blinds as an essential design element, just as vital as wallpaper or flooring, Homefair’s aggressive local marketing and competitive edge accelerated our growth.
By the late 1990s, we successfully transitioned from market stalls to dedicated high-street retail showrooms.
2000 – 2019: Expansion and Resilience
At the turn of the new century, Homefair crossed the Pennines. Jonathan Fitton introduced the brand to Manchester, opening a network of showrooms across the North West.
Jonathan acquired the business in 2008, expertly steering Homefair through the global recession.
While national heavyweights dominated the broader market, Homefair became the undisputed regional leader for quality commodity products like Vertical and Roller blinds.
Our convenient in-home survey and fitting service resonated deeply with our communities, allowing us to thrive and expand to a peak of 27 showrooms by 2019.
Ready for the next chapter, Jonathan passed the torch to the company's Board of Directors in October 2019.
2020 & Beyond: Elevating the Experience
No sooner had the new management team taken the reins than the world changed overnight with the arrival of Covid-19. Post-pandemic, consumer habits shifted dramatically.
We recognized a growing demand not just for functional window coverings, but for aspirational, premium home design.
We used this pivotal moment to evolve the Homefair brand. We streamlined our physical footprint, introducing modern retail concession stands, while heavily investing in our website and digital experience to make inspiration and booking seamless for our customers.
Homefair Today
Today, Homefair Blinds & Shutters represents the perfect blend of rich heritage and modern luxury.
While we remain proud of our roots, our product range has expanded far beyond standard blinds to feature stunning Plantation Shutters, bespoke Curtains, and premium Awnings.
We are firmly committed to building on the solid foundations we’ve laid down over the last four decades.
Backed by a fantastic, dedicated workforce, our goal is to be the premier choice for luxury window coverings in the North East and North West—delivering a beautiful journey from inspiration to installation for every single customer.